Big Kahuna Burger is a two partner's food brand that makes a difference in food industry by the exquisite ingredients & exotic recipes that they use. Crocodiles, lobsters and other unusual stuff are used into unique recipes from all around the world.
They asked for a photo- campaign that would run through social media and would give two basic elements to the brand. Make the savage nature of the ingredients bold in a provocative way, and give a personal-centric dimension to the brand. The outcome should be the born of the Kahuna Bros personas that come bold and wild. "you are what you eat..."